FOR BEGINNER & INTERMEDIATE FOOD PHOTOGRAPHERS, VIDEOGRAPHERS & CONTENT CREATORS

Are you an aspiring beginner or intermediate food photographer or content creator aiming to enhance your videography skills, harness your unique style and attract high-value clients through your work? Then my Food Videography & Reels Course may be for you!
This course will empower you to excel in producing captivating and engaging food videography using an iPhone or DSLR camera that effectively stops viewers from scrolling, results in increased audience engagement AND attracts your DREAM clients.
You’ll gain confidence and expertise in creating attention-grabbing and impactful reels through mastering techniques in everything from lighting, styling and storytelling, all the way through to professional editing and optimising your content for Instagram.

Instructor

Charlotte Firth

Food photographer, videographer & content creator

Charlotte Firth is the food photographer, videographer and content creator behind acupofteaandcake. Having worked for over 10 years in digital marketing, both agency side and in-house, Charlotte began her food photography journey on an iPhone in 2020 and gradually transitioned and grew her business while still employed – officially going full time in 2022. She now does everything from product to food and beverage photography, videography and stop motion, as well as working with like-minded creatives on their brand photography. She loves working with brands to bring their creative vision to life through sweet, savoury and styled food stories and is passionate about capturing the emotions and values of any brand through elegant styling to help them stand out! Her portfolio includes the wonderful Nestlé Carnation, Doves Farm, Robert Welch, Maple From Canada, The Coconut Collaborative and many more.

THIS COURSE IS FOR YOU IF...

  • You’re new to short-form videography or reels creation and are ready to learn and grow

  • You’re already filming video content but are looking to build your portfolio, gain new content creation skills and take your videography to the next level

  • You have an iPhone or DSLR / mirrorless camera and want to learn how to shoot enticing A-roll and B-roll video for Instagram, TikTok or YouTube Shorts

  • You want to confidently create food reels that wow your audience, attracts your dream client and empowers you to land that first brand deal

  • You want to transform your video content and create engaging, high-quality food stories without the need for expensive gear

  • You want to get paid by brands to create high-quality videography that stands out from the crowd

  • You’re excited about your potential, but feel overwhelmed with where to start or how much there is to learn

  • You’re looking for a Food Reels course that dives deep into the fundamentals of creating captivating content without the overwhelm of unnecessary information or technical jargon

  • You’re passionate about food photography / content creation / videography and you have an eye for creativity, but don’t know how to hone it or create your unique style

  • You’re ready to get stuck in, take action and do the work and learning to get the best results that’ll allow you to thrive in an online space

Discover your potential, starting today

JOIN TODAY

Course Curriculum

Here's what's included:

  • Module 1: Time To Get Technical

    You can create stunning videography and beautifully curated content using both your smartphone and DSLR camera. This module guides you through how to optimise your settings to create incredible, high quality videos with any camera you own.

  • Module 2: Shaping Your Story

    Become confident in planning your shoots with ease, composing like a pro and styling any dish, using only what you have! Understand exactly what captivates your audience through the medium of storytelling, while tuning in to YOUR unique gifts to create video work that’s true to your values AND attracts your dream clients.

  • Module 3: Lights, Camera, Action!

    Learn why lighting is everything and how to get good light no matter where you're shooting – even if you don’t have fancy equipment! We'll run through how to optimise natural light and how you can level up to using artificial lighting.

  • Module 4: Where The Magic Happens

    Learn my shortcuts for editing fast from your phone, and upskill to using Adobe Premiere Pro for a professional finish.

  • Module 5: From Lens To Screen

    The ins and outs of optimising your content for social media, marketing yourself efficiently and how to attract your dream clients for paid collaborations.

FAQs

  • Do I need a DSLR camera, or is a smartphone adequate for this course?

    You absolutely don’t need a DSLR or fancy camera to take this course. I personally started my journey using just my iPhone, and my course covers fundamentals like styling, lighting and composition that are necessary regardless of what camera you use. We’ll run through the technicalities of optimising both smartphones and DSLRs for high-quality video content – so you have everything at your disposal if you want to level up as well!

  • Who is this course for? Would it be too basic for me, or too advanced?

    This online course has been created for beginner and intermediate food content creators in mind. Whether you’re new to producing video content, or are already creating food videos but want to up your game, this course will empower you to excel in producing captivating and engaging food videography using an iPhone or DSLR camera that effectively stops viewers from scrolling, results in increased audience engagement AND attracts your DREAM clients.

  • Is this course right for me?

    I’ve been there – investing in yourself or your business is scary, isn’t it? Saying that, it also opens up new opportunities and reinforces the self-trust and belief that we can create something magical through learning. All the investments I’ve made in my business have paid off, and it is an amazing feeling leaning into growth, creativity and mastering a new skill. This course also offers everything you need to hone your video skills to increase your income as a food content creator!

  • Do I need to invest in additional equipment to take this course?

    No. I’m a huge advocate of making do with what you have BEFORE you upgrade your kit. My course recommends certain pieces of equipment that I personally have invested in and use day-to-day which have improved my video content, but I don’t believe that buying additional equipment improves your work. Honing the correct skills and understanding the theory behind high-quality video content is key.

  • Once I’ve bought the course, do I get instant access?

    You can purchase the course from Monday 20th May, and the cart for the first cohort of students will close on Friday 24th May. All the modules will be released and available to dive into from Monday 27th May. This gives you some time to read through the Welcome email and prepare mentally before dipping into the modules in order, or going through them at your own pace, in a way that makes sense to you.

  • Do I get lifetime access to this course?

    Absolutely! Lifetime access applies for the lifetime this course is available and online. This means you can revisit and rewatch all lessons as much as you want, without paying any extra.

  • How long does the course take to complete?

    This course is designed so you can take it at your own pace, therefore hours to complete can vary. I highly recommend implementing the learnings, and practicing in between lessons to get the most out of the course.

  • Do you offer a money back guarantee?

    Unfortunately not. This course is non-refundable.

  • Do you offer payment plans?

    With any investment, I appreciate that upfront payments in full can be tricky. With that said, I am offering a payment plan but if this doesn’t feel financially viable for you, then perhaps now isn’t the right time to invest. Anyone that pays in full will receive a complimentary 1-2-1 portfolio review once I return from maternity leave in Feb/Mar 2025.

  • Will the cost of this course change?

    The course will be the cheapest it’ll EVER be since this is a BETA version, and the first launch. For anyone that purchases the course after 24th May 2024, the price of the course will increase accordingly. That’s why I highly encourage you to take advantage of this one-time price now if it feels right for you, and is financially viable.

  • Is there any behind the scenes content?

    Yes, you’ll be able to come behind the scenes with me on a few shoots to see how I work!

  • Will there be any bonus content?

    Yes! You’ll receive a number of bonus PDFs to expand and elevate your learning as you work your way through the course. You’ll also receive a certificate on completion of the course.

  • Will I have access to course updates or new content if the course is updated in the future or will this be at an additional cost?

    Any updates made to the course during the lifetime of the course will be available to anyone that purchases the course at no extra cost!

  • Will you be providing 1-2-1 portfolio reviews, office hours or a Facebook community as part of this course?

    Anyone that pays in full will receive a complimentary 1-2-1 portfolio review once I’m back from maternity leave in Feb/Mar 2025 as a thank you. Office hours and a Facebook peer community may be available at a later date, based on demand.

  • I’m not on Facebook, but want to make sure I can still take advantage of everything the course has to offer. Is that possible?

    The course content isn’t taught via Facebook, so you don’t need it at all! However, should I decide to launch a community, this will likely be via a Facebook group where you can benefit from the support of others.

  • What will I get out of this course, and will I see results?

    This course is comprehensive but manageable for beginner and intermediate creators who want to level up. You’re likely to notice changes after the first lesson, which covers camera and smartphone basics and how to optimise them for video content. Subsequent modules cover everything from lighting, styling, composition and gear which will all add to the impact of your work. The main takeaway is that you put all the learning from this course into practice. If you do that, you should see results almost instantly!

  • What’s your stance on inclusivity?

    I hope to always provide an inclusive environment to students, and always want to ensure I’m supporting fair and equal treatment of anyone who joins this course - regardless of race, gender, culture, sexuality, language and disability. I appreciate that some people may require additional support to accommodate their needs and therefore am always open to hearing of ways I can improve my offerings or help you further.

What's the investment?

Investment from £550 includes:

  • Unlimited access to all video lessons

  • A sneak peek into all my behind the scenes videos

  • Practical, fun homework assignments that’ll empower you to develop your videography skills further and put what you learn into practice

  • Lifetime access (lifetime meaning the lifetime of the course)

  • BONUS resources to elevate your learning further

  • Certificate upon completion

  • A 1-2-1 portfolio review when you pay in full